Blog
Research, guides and case studies on website flipping.
How to Check Whether a Site's Pages Are Actually Indexed by Google
A seller sells you 400 articles. Google has 160 of them. How to find the real indexed count, separate an index gap from index bloat, read the not-indexed reasons, and price what you are actually buying.
How to Read a Site's History on the Wayback Machine Before You Buy It
The archive is the one record a seller cannot edit. How to sample snapshots properly, detect niche switches, diff historical robots.txt files, and query the CDX API to see what a site really was.
Domain Reputation Tools Compared: What Each One Actually Checks
Talos, Spamhaus, VirusTotal, Safe Browsing, FortiGuard, SpamZilla and more — which question each tool answers, what its verdicts mean, and the order to run them in before you buy a website.
Lab Diary #1: I Screened 184 Websites Under $5,000. One Survived — and I'm Still Not Buying It Yet
The first real deal search for this lab: a $5,000 budget, 184 Flippa listings, a funnel that cut them to seven, and a deep dive into the one site that looked cheap for a reason.
How to Check if a Website Has a Google Penalty Before You Buy It
Manual actions, algorithmic suppression, and the traffic patterns that reveal both. A step-by-step method for finding out whether the site you're about to buy is already being held down by Google.
I'm Learning Website Flipping in Public — Here's Why and What to Expect
A transparent introduction to this blog: what website flipping is, why I'm doing this, and how this project is structured — including the part where the blog itself is the experiment.
How to Evaluate Content Quality on a Website You're About to Buy
A practical framework for auditing E-E-A-T signals, spotting AI-generated filler, catching duplicate content, and estimating how much of the archive will need to be rewritten.
How to Check if a Domain Was Ever Used for Spam, Pharma, or Adult Content
A step-by-step guide to uncovering a domain's dark past before you buy — using Wayback Machine, blacklist databases, Google cache, and email reputation tools.
How to Verify a Domain's Real Age Before Buying a Website
A practical guide to reading WHOIS data, using the Wayback Machine, and checking if the claimed domain age matches reality.