Learning Website Flipping in Public
A personal research blog documenting the process of buying, growing and selling content sites. Tools, guides, and due diligence frameworks built along the way.
Due Diligence Checklist
A complete checklist for evaluating a website acquisition. Track your progress, spot red flags, and export your findings as Markdown.
Latest articles
I'm Learning Website Flipping in Public — Here's Why and What to Expect
A transparent introduction to this blog: what website flipping is, why I'm doing this, and how this project is structured — including the part where the blog itself is the experiment.
How to Evaluate Content Quality on a Website You're About to Buy
A practical framework for auditing E-E-A-T signals, spotting AI-generated filler, catching duplicate content, and estimating how much of the archive will need to be rewritten.
How to Check if a Domain Was Ever Used for Spam, Pharma, or Adult Content
A step-by-step guide to uncovering a domain's dark past before you buy — using Wayback Machine, blacklist databases, Google cache, and email reputation tools.
How to Verify a Domain's Real Age Before Buying a Website
A practical guide to reading WHOIS data, using the Wayback Machine, and checking if the claimed domain age matches reality.