Personal Lab
Learning Website Flipping in Public
A personal research blog documenting the process of buying, growing and selling content sites. Tools, guides, and due diligence frameworks built along the way.
✅
Due Diligence Checklist
A complete checklist for evaluating a website acquisition. Track your progress, spot red flags, and export your findings as Markdown.
Open checklist →62
items
8
sections
Latest articles
due-diligenceMay 1, 2025checklist: 003
How to Check if a Domain Was Ever Used for Spam, Pharma, or Adult Content
A step-by-step guide to uncovering a domain's dark past before you buy — using Wayback Machine, blacklist databases, Google cache, and email reputation tools.
due-diligenceApril 16, 2025checklist: 001
How to Verify a Domain's Real Age Before Buying a Website
A practical guide to reading WHOIS data, using the Wayback Machine, and checking if the claimed domain age matches reality.